Internal elements that hinder a better industrial service offering

  • Giancarlo Medeiros Pereira, Mauro Rocha, Fabiano L. Nunes, Miriam Borchardt, Claudia Viviane Viegas
  • Journal of Business and Industrial Marketing, March 2018, Emerald
  • DOI: 10.1108/jbim-11-2016-0271

Problems faced by manufacturer's that have embraced servitization.

What is it about?

The internal problems faced by companies that embraced servitization constitutes an under-researched topic.

Why is it important?

A better understanding of these elements can improve the interaction between organizational structure, corporate culture, and human resource management, and can leverage interdepartmental collaboration.


Dr Giancarlo M Pereira
Universidade do Vale do Rio dos Sinos - UNISINOS

The servitization requires attention to the internal problems that may hinder a better service offer. As ascertained, new interdepartmental processes and indicators can turn on new and better organizational structures, improve service management and reduce internal con´Čéicts. Attention to the service professionals is also mandatory. Service professionals that spend most of their time outside the company or who possess only technical skills can hinder a better service delivery. Further studies could investigate how to mitigate such problems.

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The following have contributed to this page: Dr Giancarlo M Pereira

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