What is it about?
The internal problems faced by companies that embraced servitization constitutes an under-researched topic.
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Why is it important?
A better understanding of these elements can improve the interaction between organizational structure, corporate culture, and human resource management, and can leverage interdepartmental collaboration.
Perspectives
The servitization requires attention to the internal problems that may hinder a better service offer. As ascertained, new interdepartmental processes and indicators can turn on new and better organizational structures, improve service management and reduce internal conflicts. Attention to the service professionals is also mandatory. Service professionals that spend most of their time outside the company or who possess only technical skills can hinder a better service delivery. Further studies could investigate how to mitigate such problems.
Dr Giancarlo M Pereira
Universidade do Vale do Rio dos Sinos - UNISINOS
Read the Original
This page is a summary of: Internal elements that hinder a better industrial service offering, Journal of Business and Industrial Marketing, March 2018, Emerald,
DOI: 10.1108/jbim-11-2016-0271.
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