What is it about?
The internal problems faced by companies that embraced servitization constitutes an under-researched topic.
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Why is it important?
A better understanding of these elements can improve the interaction between organizational structure, corporate culture, and human resource management, and can leverage interdepartmental collaboration.
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This page is a summary of: Internal elements that hinder a better industrial service offering, Journal of Business and Industrial Marketing, March 2018, Emerald,
DOI: 10.1108/jbim-11-2016-0271.
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