IT usage for enhancing trade show performance: evidence from the aviation services

Jaywant Singh, Paurav Shukla, Stavros P. Kalafatis
  • Journal of Business and Industrial Marketing, April 2017, Emerald
  • DOI: 10.1108/jbim-11-2014-0245

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http://dx.doi.org/10.1108/jbim-11-2014-0245

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