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When assesing the determinants and outcomes of satisfaction in B2B sales relationships, it broadens the possibilities for examining the status of ongoing sales and purchase relationships in B2B settings. Sales satisfaction is crucial to monitor ongoing B2B sales relationships.
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This page is a summary of: Determinants and outcomes of satisfaction in B2B sales relationships, Journal of Business and Industrial Marketing, March 2025, Emerald,
DOI: 10.1108/jbim-10-2022-0470.
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