How brand-oriented strategy affects the financial performance of B2B SMEs

Muhammad Anees-ur-Rehman, Ho Yin Wong, Parves Sultan, Bill Merrilees
  • Journal of Business and Industrial Marketing, February 2018, Emerald
  • DOI: 10.1108/jbim-10-2016-0237

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http://dx.doi.org/10.1108/jbim-10-2016-0237

The following have contributed to this page: Dr Parves Sultan