Good for science, but which implications for business? An analysis of the managerial implications in high-impact B2B marketing articles published between 2003 and 2012

Enrico Baraldi, Antonella La Rocca, Andrea Perna
  • Journal of Business and Industrial Marketing, July 2014, Emerald
  • DOI: 10.1108/jbim-09-2013-0200

managerial implications in b2b marketing

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