What is it about?
This paper examines how executives define research relevance in their own words and what challenges are associated with academic research to have an effect on their thinking and decisions.
Featured Image
Read the Original
This page is a summary of: Challenges for B2B research relevance: a top executive perspective, Journal of Business and Industrial Marketing, July 2014, Emerald,
DOI: 10.1108/jbim-09-2013-0199.
You can read the full text:
Contributors
The following have contributed to this page
