Social capital impact on mass customization capability and innovation capabilities: the mediating role of absorptive capacity

What is it about?

This study develops and empirically tests a conceptual framework that relates ACAP, the development of MCC and ICs with the presence of SC as an antecedent of ACAP, hence, it is the first study to test the mediating role of ACAP between SC and MCC and between SC and ICs.

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