What is it about?
Distributors have the opportunity to take advantage of manufacturers that do business with them. The trust, control mechanisms, and the ethical levels of the parties involved can reduce this opportunistic behavior.
Featured Image
Read the Original
This page is a summary of: Acquaintances or friends? Exploring the effects of contracts, trust and ethical level on opportunism in manufacturer-distributor relationships, Journal of Business and Industrial Marketing, June 2020, Emerald,
DOI: 10.1108/jbim-05-2020-0245.
You can read the full text:
Contributors
The following have contributed to this page
