What is it about?
Investigating the paths linking BM experimentation to overall firm performance for female-owners and male-owners
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Why is it important?
Gender difference exist in the path linking the BM experimentation to firm performance.
Perspectives
Despite the increasing number of papers focussing on the relationship between BM and firm performance, the focus on female entrepreneurship, gender differences and BMI, more specifically the process of BMI as BM experimentation, is relatively rare.
Dr. Shahrokh Nikou
Abo Akademi
Read the Original
This page is a summary of: Gender differences and business model experimentation in European SMEs, Journal of Business and Industrial Marketing, March 2020, Emerald,
DOI: 10.1108/jbim-05-2019-0194.
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