What is it about?
The same product/service offer may face different barriers around the world. This article unveils some of those barriers aiming to help managers to better design their comercial proposals.
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Why is it important?
Service managers can increase the revenue and profits of their service offerings by understanding the existing differences among the countries.
Perspectives
By mapping the a country specificity the managers can adjust the product features, the service structure and the type of service offered to the customer. The combination of said elements may unveil opportunities to improve the company's revenues and profits.
Dr Giancarlo M Pereira
Universidade do Vale do Rio dos Sinos - UNISINOS
Read the Original
This page is a summary of: What problems manufacturing companies can face when providing services around the world?, Journal of Business and Industrial Marketing, June 2015, Emerald,
DOI: 10.1108/jbim-05-2012-0090.
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