What is it about?
The same product/service offer may face different barriers around the world. This article unveils some of those barriers aiming to help managers to better design their comercial proposals.
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Why is it important?
Service managers can increase the revenue and profits of their service offerings by understanding the existing differences among the countries.
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This page is a summary of: What problems manufacturing companies can face when providing services around the world?, Journal of Business and Industrial Marketing, June 2015, Emerald,
DOI: 10.1108/jbim-05-2012-0090.
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