Cross-cultural relational exchange

What is it about?

This paper examines relational norms of cross-cultural business partners. Relational norms of flexibility, information exchange, long-term orientation, mutuality, and solidarity were equally important to both Russian and Finnish managers. The importance of a business partner’s ability seems to be culturally dependent. Firms should focus on long-term orientation and mutual targets to form well-functioning cross-cultural business relationships.

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Why is it important?

The high importance of international trade makes it imperative to comprehend cross-cultural relational exchange.