How salespeople see organizational citizenship behaviors: an exploratory study using the laddering technique

What is it about?

We analyze why salespeople engage in pro-social behaviors, like helping colleagues in the workplace

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Why is it important?

Salespeople are usually individualistic, and they have good reason for being so. However, stimulating team spirit can have tremendous, positive impacts. To do this, you need to understand how they see the pros and cons of prosocial behaviors.