A relationship marketing perspective to trade fairs: insights from participants

Maria Sarmento, Minoo Farhangmehr, Cláudia Simões
  • Journal of Business and Industrial Marketing, June 2015, Emerald
  • DOI: 10.1108/jbim-01-2013-0024

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http://dx.doi.org/10.1108/jbim-01-2013-0024

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