What is it about?
The extant literature has challenged the original idea that pure strategy leads to superior performance. This shift has raised the question whether pure strategy is still superior to hybrid strategy? The purpose of this paper is to investigate the strategy-performance relationship in this context and the performance of pure, hybrid, and reactor strategies is compared
Featured Image
Read the Original
This page is a summary of: Strategy-Performance Relationships: A Comparative Analysis of Pure, Hybrid, and Reactor Strategies, Journal of Advances in Management Research, August 2017, Emerald,
DOI: 10.1108/jamr-07-2016-0056.
You can read the full text:
Contributors
The following have contributed to this page