Using quality certification to salvage Ghana's collapsing local rice markets

What is it about?

Pricing local rice without recourse to its often-uncertain quality in Ghana, is facilitating the collapse of the local rice sector. We show that, quality standardization is a feasible and profitable solution to this.

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Why is it important?

We show that access to quality-differentiated local rice can be increased via private and third-party certification. The positive impacts of such access can be magnified by designing quality certification interventions to elicit regular-frequent purchases by retailers and target retailers with adequate retail infrastructure in high competition areas. This addresses the prevailing inefficient pricing and its related problems (consumer and investor apathy and welfare losses along local food value chains).