What is it about?
A web based model had been developed at farmers markets where three types of stakeholders exist, viz farmers, commissioning agents and buyers. For a market of perishable crops, farmers initially register at the market by giving inputs of volume and expected price. Agent will receive the partials inputs without the expected price quoted by farmer. Agent will enter inputs of quality, volume and the right price of that good and initiate auction. Buyer will receive only quality and volume of the particular seller. Once Agent closes the auction the highest bid buyer will be selected and the price will be derived from the input prices of farmer and selected buyer. Agent price will be used to generate scores for all buyers and seller.
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Why is it important?
As the prices looks artificial in most of the situation at APMC, this system brings not only transparency in transactions but also accountability exists in order to monitor the marketing system in regular intervals. This pricing formula is an innovative one.
Perspectives
While this research study conducted under the IDRC grant, I could interact with around 800 tomato farmers and most of the farmers are in distress with the marketing system. Hence the idea struck into my mind and developed it. The model was demonstrated at three places where 350 farmers had participated and suggested some improvements. After modification this work got published in JADEE.
Dr Durga Prasad V Modekurti
Institute of Rural Management, Anand
Read the Original
This page is a summary of: Automation of modified marketing procedural system to maximize transparency, Journal of Agribusiness in Developing and Emerging Economies, May 2016, Emerald,
DOI: 10.1108/jadee-08-2014-0027.
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