What is it about?
This study explores the factors influencing students' adoption of AI chatbot applications in higher education, focusing on the roles of perceived usefulness, subjective norms, tech simplicity, and tech literacy. It also examines the mediating role of intention to use AI chatbots and the moderating role of tech readiness. A survey of 430 Malaysian university students (426 valid responses) was analyzed using PLS-SEM. Findings show that all four factors significantly influence students' intention to use AI chatbots, which in turn affects adoption. Intention to use also mediates the relationship between the key factors and chatbot adoption, while tech readiness moderates the effects of perceived usefulness and tech simplicity on usage intention. This research provides new insights into the adoption of AI chatbot technology in higher education settings.
Featured Image
Photo by John on Unsplash
Why is it important?
This study is important because it provides valuable insights into the factors that drive students' adoption of AI chatbot applications in higher education, helping institutions enhance technology integration and improve learning experiences.
Perspectives
This study highlights the crucial role of aligning technology design with students' needs and readiness to ensure effective and meaningful adoption of AI chatbots in higher education.
Dr. Muhammad Khalilur Rahman
Faculty of Entrepreneurship and Business University Malaysia Kelantan
Read the Original
This page is a summary of: Determinants of students’ adoption of AI chatbots in higher education: the moderating role of tech readiness, Interactive Technology and Smart Education, April 2025, Emerald,
DOI: 10.1108/itse-12-2024-0312.
You can read the full text:
Contributors
The following have contributed to this page
