Factors affecting consumers’ perception of electronic payment: an empirical analysis

Wendy Ming‐Yen Teoh, Siong Choy Chong, Binshan Lin, Jiat Wei Chua
  • Internet Research, August 2013, Emerald
  • DOI: 10.1108/intr-09-2012-0199

Consumers' Perception of E-Payment

What is it about?

In view of the promising growth of e‐payment in Malaysia, this study aims to discover the factors influencing perception towards electronic payment (e‐payment) from the Malaysian consumers’ perspective.

Why is it important?

This study has advanced knowledge for it has provided information on the current state of e‐payment acceptance and use, particularly among Malaysians. The significant factors identified are beneficial to the policy maker, banking institutions, online transaction facilities providers, and software developers as they develop strategies directed at increasing e‐payment acceptance and use.

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http://dx.doi.org/10.1108/intr-09-2012-0199

The following have contributed to this page: Dr. Binshan Lin and Miss Wendy Ming-Yen Teoh