Value co-creation in online communities

What is it about?

The purpose of this paper is (i) to explore enablers and constraints in value co-creation in sponsored online communities, and (ii) to identify firm roles in shaping value co-creation. We systematically review and synthesize the literature to develop a comprehensive model of value co-creation.

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Why is it important?

Our findings show that enablers and constraints in value co-creation are coming from four actors. Thus, for firms that want to create value with customers by using online communities, they should be aware of those four actors and the enablers and constraints for each actor.