What is it about?
impact of reference effects on online purchase intention of agricultural products
Featured Image
Why is it important?
This study provides valuable insights for agricultural enterprises and online vendors that reference effects are one of the most important factors to influence OPI
Perspectives
we attempt to address this issue by introducing the perspective of reference effects to establish a theoretical model. Further, we explore the influencing mechanism of reference effects on OPI of agricultural products.
zhao xiaofei
Read the Original
This page is a summary of: The impact of reference effects on online purchase intention of agricultural products, Internet Research, April 2017, Emerald,
DOI: 10.1108/intr-03-2016-0082.
You can read the full text:
Contributors
The following have contributed to this page
