What is it about?
We find that there is a carryover effect that were 14 months apart in perception of information obtained from a SNS in cognitive and affective trusts framework. We also find that over time the influnce of affective trust is stronger than the influence of cognitive trust
Featured Image
Why is it important?
This study is important since we find the mediating role of affective and cognitive trust in SNS envirionment.
Perspectives
I hope that this articel encourages to study the role of cognitive and affective trust in SNS environment. Furthermore I hope that this articel encourages to investigate the temporal study in SNS environment.
Yongkyun Chung
Kangwon National University
Read the Original
This page is a summary of: Temporal effects of information from social networks on online behavior, Internet Research, February 2016, Emerald,
DOI: 10.1108/intr-03-2014-0084.
You can read the full text:
Contributors
The following have contributed to this page
