Consumer Behaviour in Asia20012Hellmut Schuette and Deanna Ciarlante. Consumer Behaviour in Asia. Macmillan Press Ltd, 1998. 275 pages, ISBN: ISBN 0 333 73625 7

  • Jochen Wirtz
  • International Marketing Review, February 2001, Emerald
  • DOI: 10.1108/imr.2001.18.1.97.2

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