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This page is a summary of: Consumer Behaviour in Asia20012Hellmut Schuette and Deanna Ciarlante. Consumer Behaviour in Asia. Macmillan Press Ltd, 1998. 275 pages, ISBN: ISBN 0 333 73625 7, International Marketing Review, February 2001, Emerald,
DOI: 10.1108/imr.2001.18.1.97.2.
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