What is it about?
Different segments of baby boomers based on self-perceived age
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Why is it important?
Research shows that self-perceived age - the age we feel, not the age we are - tells us more about marketplace behaviour than does chronolgical age.
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This page is a summary of: Baby Boomers of different nations, International Marketing Review, May 2015, Emerald,
DOI: 10.1108/imr-09-2013-0221.
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