What is it about?
Conventional SEM used by frequentists are commonly used but BSEM is a more flexible approach in model estimation.
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Why is it important?
With BSEM approaches, researchers are not confined to the limited constraints in model fit. Additional BSEM using MCMC can train and optimize models to reflect a more representative results.
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This page is a summary of: A comparison between structural equation modelling (SEM) and Bayesian SEM approaches on in-store behaviour, Industrial Management & Data Systems, February 2018, Emerald,
DOI: 10.1108/imds-10-2016-0423.
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