What is it about?

This work deployed big data sets over Google cloud, and represents enhanced results for scale up, size up and speed up.

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Why is it important?

In a world of competition where user is focused to online purchase , in order to save time & energy. This work assists retailer to attract online customers towards their outlets via various attractive offers like Buy one Get one, discounts, cash back etc.

Perspectives

Readers can cite the document as : Neha Verma, Jatinder Singh, (2017) "An intelligent approach to Big Data analytics for sustainable retail environment using Apriori-MapReduce framework", Industrial Management & Data Systems, Vol. 117 Issue: 7, pp.1503-1520, https://doi.org/10.1108/IMDS-09-2016-0367

Dr. Neha Verma

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This page is a summary of: An intelligent approach to Big Data analytics for sustainable retail environment using Apriori-MapReduce framework, Industrial Management, August 2017, Emerald,
DOI: 10.1108/imds-09-2016-0367.
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