What is it about?
This paper introduces and discusses the concepts of service convergence and service integration, illustrates them in the context of the medical tourism industry, and links them to factors that contributed to the success of a medical tourism firm.
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Why is it important?
The conceptual foundations for service convergence and service integration are laid in this paper. These concepts can serve as a basis for future research in which they may be further analyzed and quantified.
Perspectives
Insights from a case study of a medical tourism hospital in Thailand, Bumrungrad International Hospital, can guide firms in medical tourism and related industries on how to innovate and how to successfully implement their service products.
Dr Christian Wernz
Virginia Polytechnic Institute and State University
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This page is a summary of: Service convergence and service integration in medical tourism, Industrial Management, August 2014, Emerald,
DOI: 10.1108/imds-04-2014-0115.
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