What is it about?

This paper aims to investigate the impact of memorable destination experience and destination attractiveness on tourist-destination identification and destination love. It also investigates the moderating role of gender. we first offer a brief review of the research constructs. Next, the methodology used to examine the proposed conceptual model is described. Finally, the authors conclude with a discussion of the theoretical significance of this study and suggest avenues for future research.

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Why is it important?

Understanding what items can create strong bonds between destination and tourist is of great importance. By providing a validated conceptual model that traces the relationship between memorable experience, destination attractiveness and tourist-destination identification through cognitive, affective and evaluative dimensions, this study attempts to answer prior calls for examination from the viewpoint of tourism scholars.


According to the results, destination attractiveness and memorable experience had a positive effect on tourist-destination identification. Similarly, tourist-destination identification positively influenced destination love. In addition, destination love impacts the intention to revisit and word-of-mouth. Finally, the results indicate that gender moderates some of these relationships.

Dr Majid Mohammad shafiee
Department of Management, Faculty of Administrative Sciences & Economics, University of Isfahan

Read the Original

This page is a summary of: Memorable experience, tourist-destination identification and destination love, International Journal of Tourism Cities, July 2021, Emerald,
DOI: 10.1108/ijtc-09-2020-0176.
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