What is it about?

This empirical research constructed and validated a new love-hate scale for sports fans and tested its antecedents and consequences.

Featured Image

Read the Original

This page is a summary of: A new love–hate scale for sports fans, International Journal of Sports Marketing and Sponsorship, April 2020, Emerald,
DOI: 10.1108/ijsms-11-2019-0122.
You can read the full text:

Read

Contributors

The following have contributed to this page