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Fans’ social identities coexist with their personal identities. Personal identity salience was found to be related to the decrease in negative outcomes of being a fan.
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This page is a summary of: The positive and negative impacts of social and personal self-categorizations on sport fans' experience, International Journal of Sports Marketing and Sponsorship, October 2021, Emerald,
DOI: 10.1108/ijsms-07-2021-0139.
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