Services Marketing in Asia: Managing People, Technology and Strategy20021Christopher Lovelock, Jochen Wirtz, Hean Tat Keh. Services Marketing in Asia: Managing People, Technology and Strategy. Singapore: Prentice‐Hall 2002. 706 pp., ISBN: 0‐13‐060566‐2

  • Mohan Agrawal
  • International Journal of Service Industry Management, October 2002, Emerald
  • DOI: 10.1108/ijsim.2002.13.4.399.1

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http://dx.doi.org/10.1108/ijsim.2002.13.4.399.1

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