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This page is a summary of: Services Marketing in Asia: Managing People, Technology and Strategy20021Christopher Lovelock, Jochen Wirtz, Hean Tat Keh. Services Marketing in Asia: Managing People, Technology and Strategy. Singapore: Prentice‐Hall 2002. 706 pp., ISBN: 0‐13‐060566‐2, International Journal of Service Industry Management, October 2002, Emerald,
DOI: 10.1108/ijsim.2002.13.4.399.1.
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