What is it about?
We develop a new tool to measure green internal marketing (GIM) in higher education. Using surveys and statistical analysis, we identify five key dimensions and show that GIM improves academic staff performance.
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This page is a summary of: Multidimensional scale for green internal marketing in Italian higher education, International Journal of Sustainability in Higher Education, March 2025, Emerald,
DOI: 10.1108/ijshe-06-2024-0435.
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