Help wanted: attracting and keeping retail employees in today’s competitive market

What is it about?

Personnel represent the face of the retailer and promote the brand, which enhances customer loyalty and satisfaction through positive interactions. This research examines retailing versus non-retailing marketing positions to uncover factors that can increase job satisfaction in retail—work environment, job characteristics, and psychological factors. These factors present a holistic view of the work environment that address human motivation theory and reveal important insights for attracting and retaining retail talent that can provide compelling, positive experiences for consumers.

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