Defining a retailer’s channel strategy applied to young consumers

Brigitte de Faultrier, Jacques Boulay, Florence Feenstra, Laurent Muzellec
  • International Journal of Retail & Distribution Management, December 2014, Emerald
  • DOI: 10.1108/ijrdm-02-2014-0018

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http://dx.doi.org/10.1108/ijrdm-02-2014-0018

The following have contributed to this page: Professor Brigitte de Faultrier