Defining a retailer’s channel strategy applied to young consumers

Brigitte de Faultrier, Jacques Boulay, Florence Feenstra, Laurent Muzellec
  • International Journal of Retail & Distribution Management, December 2014, Emerald
  • DOI: 10.1108/ijrdm-02-2014-0018

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

The following have contributed to this page: Professor Brigitte de Faultrier