What is it about?
We take an holistic perspective of how and why store atmospheric cues affect shopper behaviour.
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Why is it important?
Most studies of store atmospherics treat them in isolation which is unrealistic.
Perspectives
Part of a portfolio of studies that focus on making retail and marketing research relevant as well as rigorous.
Professor Andrew G Parsons
Auckland University of Technology
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This page is a summary of: A conceptual model of the holistic effects of atmospheric cues in fashion retailing, International Journal of Retail & Distribution Management, June 2015, Emerald,
DOI: 10.1108/ijrdm-02-2014-0015.
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