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Service startups fail in an increasing rate. We use a seven-year research study to show for the first time how each dimension of the service quality contribute the survival of service startups.
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This page is a summary of: Elevating service startup survival through strategic service quality, International Journal of Quality and Service Sciences, August 2024, Emerald,
DOI: 10.1108/ijqss-07-2022-0067.
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