Organic rice purchase

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Taiwan is a developing country with increasing living standards and concerns for the environment and well-being of its citizens. In Taiwan and Indonesia rice is still the staple food for most of the consumers. Although organic rice cultivation has many benefits; it still can not dominate the market in Taiwan and Indonesia. This study provides insights into the preferences of consumers of organic rice both in Taiwan and Indonesia. Empirical results in this study provides comparisons between two countries attitudes toward organic rice and this study emphasizes the correlation between consumer purchasing behavior, consumer knowledge, environmental concerns and attitude for Indonesian respondents, Taiwanese respondent, and both combined.

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