Big data analytics capability for competitive advantage and firm performance in Malaysian manufacturing firms

What is it about?

BDAC is a bundle of resources that consists of human skills, tangible and intangible resources. BDAC positively influences competitive advantage and firm performance. Additionally, the differentiation advantage was found to be a key factor in explaining market performance. Theoretically, both RBV and EVS could be used to link BDAC, differentiation advantage, and market performance.

Featured Image