What is it about?
LSS implementations are often not holistic in their approach, leading to "silo" projects. This paper looks at one example where a marketing perspective was missed.
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Why is it important?
As companies are forced to consider the wider implications of conducting business, e.g. social and environmental issues, it is important that improvement projects reflect all potential benefits not just the traditional financial ones.
Perspectives
Many of my fellow practioners struggle to justify projects on purely financial aspects but know that specific projects are the "right thing" to do. This paper helps to widen the justification for such improvements.
Mr Simon T J O'Rourke
Groupe SAFRAN
Read the Original
This page is a summary of: Lean Six Sigma and marketing: a missed opportunity, International Journal of Productivity and Performance Management, June 2014, Emerald,
DOI: 10.1108/ijppm-09-2013-0155.
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