sustainable supply chain management and customer relationship management in organization

What is it about?

This study examines how sustainable supply chain management (SSCM), competitive advantage (CA), and customer relationship management (CRM) impact organizational performance (OP). Through a questionnaire survey of 93 executives in Chattogram, Bangladesh, it was found that SSCM and CRM significantly affect OP, while CA shows a positive but insignificant relationship. The study underscores the importance of integrating CRM with SSCM for enhancing OP, highlighting the need to respond to consumer demands and industry developments effectively.

Featured Image

Why is it important?

This study highlights the importance of sustainable supply chain management (SSCM) and customer relationship management (CRM) in enhancing organizational performance (OP), particularly in developing countries like Bangladesh. While competitive advantage (CA) showed a positive but insignificant relationship with OP, integrating CRM with SSCM is suggested for improved performance. The research emphasizes the need for businesses to respond effectively to consumer demands and industry developments, enhancing technological and managerial efficiency.