Branding as an employer of choice in the public sector.

What is it about?

Public services around the world are grappling to enhance their leadership capacity. One approach is to provide leadership training and development to public servants, while another would be to target and hire individuals with proven leadership ability. This article focuses on that latter strategy by critically examining the concept of branding the public service as an employer of choice as a means of recruiting and retaining sufficient leadership capacity.

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Why is it important?

The article questions the extent to which it is possible to brand the entire public service as an employer of choice, although it is possible to brand individual public sector organizations.