What is it about?
Marketing strategies can be used to leverage business in the service sector, specifically in veterinary medicine; among other benefits, it can make a difference in satisfaction and consequent customer loyalty. Marketing should be used with ethics and professionalism due is one administration area that
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Why is it important?
Marketing should be used with ethics and professionalism due is one administration area that contributes to effective management in the continuous pursuit of quality in the provision of services and demonstrate that veterinary clinics have much to gain if managed with support of marketing strategies. This paper aims to analyze the applicability of marketing strategies in the management of small animal clinics, such as guidelines to the entrepreneurs of this services sector
Perspectives
This study is different because it proposes an integrated system of management techniques in veterinary organizations, which will lead to better efficiency of attendance, adding value to the service provided and generating greater profitability for the organization, which positively reflects on the economic point of view and for the image of the company and its professionals, providing a better quality of life for both clients and their pets.
Katia Denise Saraiva Bresciani
Faculdade de Medicina Veterinária de Araçatuba
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This page is a summary of: Marketing strategies in small animal clinical practice, International Journal of Pharmaceutical and Healthcare Marketing, September 2017, Emerald,
DOI: 10.1108/ijphm-12-2015-0057.
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