What is it about?
Advertising as part of product promotion is in strict correlation with the specific regulation of each product category, food supplements and herbal/over-the-counter medicines.
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Why is it important?
For the first time, a comparative analysis of regulation is made for concerned products in countries of interest. Possibility for regulation harmonization is discussed. The paper will contribute toward the creation of promotional and marketing steps in placement of these products on the market in countries of interest, based on regulation of the product category.
Perspectives
The discussed opportunities for harmonization are applicable and realistic and can positively contribute for better flow and placement of food supplements and herbal/over-the-counter medicines in different countries. I hope you find this article thought-provoking.
Marjan Dzeparoski
Read the Original
This page is a summary of: Impact of regulation on advertising and promotion of traditional herbal medicines and food supplements, International Journal of Pharmaceutical and Healthcare Marketing, April 2018, Emerald,
DOI: 10.1108/ijphm-10-2016-0055.
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