Consumers’ preferences for endoscopes: a discrete choice experiment

What is it about?

Commonly, consumers are not aware of the consequences of medical devices because errors are not revealed to the public. We investigate consumers' awareness and their choices of endoscopes, which may deter them from the cross-contamination problem, by using the stated preference approach. If given the choice, consumers prefer the single-use endoscope over the reusable or the doctor's preferred endoscope. 

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