BoP Healthcare, NRHM, Value co-creation in healthcare, Value co-creation in rural marketing

What is it about?

This paper finds out the issues and problems in the existing healthcare system for poor people in India. Then it also studies the other healthcare models and systems for poor in similar other emerging economies which have been successful in providing better and affordable healthcare to the people at the bottom of the pyramid. Then an improvised healthcare model has been suggested.

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Why is it important?

Healthcare access for BoP segment is just like a mirage in most of the parts of world. India has about two third of the population at the bop/ poverty level. The poor in India can represent the poor community of the world so the model of healthcare in India can provide lessons to the rest of the world. Reading this paper may provide you wonderful insights for developing healthcare model for poor in any economiy of the world.

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