How consistent are herbal medicine advertising messages deployed in different mendia

What is it about?

A comparison of information on the packaging of herbal medicine brands with their radio presenter mention (PM) adverts finds substantial disagreements, suggesting that consumers may be getting conflicting messages about herbal medicines and how to use them.

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Why is it important?

If you are a herbal medicine consumer in Ghana, you may need to look beyond what radio presenters say about the products. Pay attention to the information on the product packaging to get a clearer picture.