What is it about?
This paper is investigating the impact of product originality and supply chain structure on market share, as well as the relationship between product originality and supply chain structure in the context of Turkey as an emerging pharmaceutical market. The purpose is to prove the relationship between abovementioned parameters and the impact of supply chain structure on market share, which is a performance indicator for pharma comapnies.
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Why is it important?
The importance of this study lies on the investigation of supply chain structure with its impact on market share from supply chain management perspective, and on the combination of the relationships between these both constructs and product originality as from management perspective in the pharmaceutical industry as first time in the context of pharmerging market.
Perspectives
This paper has a dual perspective as both adademic and practitioner, which will constitute a basis of decision supoort mechanism. Practitioners will benefit from this study through conceptualizing the impact of supply chain structure on market share, and the relationships between these both and product originality in terms of creating competitive advantage.
Emre Göllü
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This page is a summary of: Impact of product originality and supply chain structure on market share in the pharmaceutical industry, International Journal of Pharmaceutical and Healthcare Marketing, April 2017, Emerald,
DOI: 10.1108/ijphm-01-2016-0009.
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