New service development: managing the dynamic between services and operations resources

  • Juliana Bonomi Santos, Martin Spring
  • International Journal of Operations & Production Management, June 2013, Emerald
  • DOI: 10.1108/ijopm-12-2012-0559

Perspectives

Dr Juliana Bonomi Santos
Centro Universitário da FEI

I believe this paper describes the more emergent and unstructured nature of new service development; something that is missing in the literature on the theme. To do so, it builds in the resources and capability literature and on the theory of the growth of the firm of Edith Penrose.

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http://dx.doi.org/10.1108/ijopm-12-2012-0559

The following have contributed to this page: Dr Juliana Bonomi Santos