What is it about?

The article describes and discusses manufacturing strategies adopted by six engine assembly plants in Brazil.

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Why is it important?

The article explains the similarities and differences of competitors' operations strategies and their role as part of companies' competitive strategies.

Perspectives

Understanding how operations strategy can support business strategy is a critical piece of knowledge to manage manufacturing operations. The six cases compared in the article show the characteristics of operations strategies adopted by companies in different positions in the Brazilian automotive market.

Professor Alceu Gomes Alves Filho
Universidade Federal de Sao Carlos

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This page is a summary of: Operations strategies of engine assembly plants in the Brazilian automotive industry, International Journal of Operations & Production Management, May 2015, Emerald,
DOI: 10.1108/ijopm-07-2013-0356.
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